Vehicle acquisition · “We want to buy your vehicle”
Kia Dealership
- Emails sent
- 50,000
- Opens
- 8,46216.92% open rate
- Clicks
- 6531.31% click rate
- Click-to-open rate
- 7.7%
653 owners clicked through to see what their vehicle is worth.
Email Campaigns for Car Dealerships
The strategic piece that makes every dealership campaign work harder. Mudd builds, sends and tracks email that turns inboxes into showroom traffic, on its own or paired with your next mail drop.
3,626 cars sold so far, matched back to our emails.
3,626†
Cars sold, matched back to Mudd emails
2.2†
Cars sold per 1,000 emails, close to direct mail’s 2.4–2.8
16.8%‡
Conquest open rate, vs. 12–15% competitors advertise
27%*
Higher direct mail response when followed by email
†Email matchback, Aug 2024 to Oct 2026: 283 dealers, 521 campaigns, 1.6M emails. ‡Mudd conquest email, 2025 to 2026 YTD: 249 campaigns, 12.9M emails sent. *Lift based on industry research on mailers followed by an email 3–5 days later.
Direct mail puts your offer in their hands. Email puts it in front of them again, days later, with a button that goes straight to your inventory or trade-in appraisal. When the same household sees the same offer in two channels, more of them respond. That’s why Mudd builds email as a strategic piece of the campaign, not an afterthought.
Day 0
Your direct mail piece lands with a clear, compelling offer.
Days 3–5
The same offer hits their inbox while the mailer is still on the counter.
Response
One click takes them to your inventory, trade-in tool or service scheduler.
3,626
cars sold, matched back to our emails.
Email matchback, Aug 2024 to Oct 2026 · 283 dealers tracked
In-market shoppers who aren’t your customers yet
2025 to 2026 YTD · 249 campaigns
Your dealership’s own customers
Oct 26 to 30, 2026 · 15 dealers
How two recent conquest email campaigns performed.
Vehicle acquisition · “We want to buy your vehicle”
653 owners clicked through to see what their vehicle is worth.
New inventory & incentives · Silverado HD diesel
920 shoppers clicked through to browse discounted trucks.
Results from recent Mudd Advertising dealer campaigns. Individual results vary by market, list and offer.
From pulling trade-ins off the street to moving aged inventory, Mudd designs each email around one job: getting a customer to act.
Need used inventory? Invite owners to get an appraisal and trade up into a new model.
Sample creative. Offers have expired.
Feature specific models, stock numbers and savings so shoppers click straight to the vehicle they want.
Sample creative. Offers have expired.
Fill the service drive with maintenance reminders, recall notices and service specials.
Reach owners who can upgrade now, often with little or no change to their payment.
Reach in-market shoppers who aren’t your customers yet, and give them a reason to visit.
Drive urgency for model-year closeouts, holiday events and weekend sales.
Reach the same in-market households as your mail and digital, built with our pinpoint audience builder.
Emails timed to land 3–5 days after your mail drop, when the offer is still top of mind.
Designed and written by Mudd’s in-house team, matched to your mail piece and OEM brand guidelines.
A/B test subject lines and offers to find what gets your customers to open and click.
Send database email to your own customers, conquest email to in-market shoppers, or both.
Track delivery, opens and clicks, then see the cars sold matched back to your emails.
Mudd Advertising has worked only with car dealerships for 45 years. We know which offers move metal, which audiences are in market, and how email fits with the direct mail and digital campaigns already working for you. You get one partner, one strategy and one set of results.
Yes. From August 2024 to October 2026, Mudd matched 3,626 car sales back to its dealer emails, across 283 dealers, 521 campaigns and 1.6 million emails. That's 2.2 cars sold per 1,000 emails, close to direct mail's 2.4 to 2.8, and 3 in 4 email campaigns sold at least one car.
Email gives customers a second look at the same offer, plus a one-click path to act on it. Industry research shows direct mail response can improve by 27% when a mailer is followed by an email 3–5 days later.
Three to five days after the mail lands in homes. That timing reaches customers while the mailer is still fresh, so the email reinforces the offer instead of competing with it.
Mudd's conquest emails averaged a 16.8% open rate and a 1.8% click rate across 12.9 million sends in 2025 and 2026, above the 12–15% open rates and 1.5% click minimum competitors advertise. Recent database emails to dealers' own customers reached a 20% open rate, a 17% click-to-open rate and 99.4% delivery.
The most effective dealer emails have one clear goal. Common types include vehicle acquisition, inventory and incentive promotions, service and fixed ops reminders, lease pull-ahead and equity offers, conquest campaigns, and sales events.
Yes. Mudd can send to your CRM customer list, to conquest audiences of in-market shoppers, or both, depending on your campaign goals.
Yes. Mudd's in-house creative team designs and writes every email, matches it to your direct mail piece and OEM brand guidelines, and handles deployment and reporting.
Tell us about your goals and we’ll show you how email can amplify your direct mail, move inventory and bring customers back to your dealership.
We Love It When You Succeed.
